American Custom Build
Brand Strategy + Visual Identity + Website Design
American Custom Build came to us because their brand and website did not match the level of service they deliver. As a veteran-owned, East Valley design-build firm with in-house interior design, they wanted a more elevated, team-forward presence that would help them expand into higher-end remodels and custom builds. Founded on the belief that a home should reflect not just your style but your story, ACB needed a brand that felt confident and grounded, with the same craftsmanship and integrity that founder John Chione, a U.S. Army veteran, brings to every project. They also needed their website to do a better job showcasing projects, explaining their process, and making it easy for new clients to book a phone appointment.
We delivered a complete brand foundation and visual identity, anchored by the tagline "Inspired Spaces. Trusted Execution.", then designed a custom website experience built around their portfolio and team. The new site includes a streamlined Contact page with Calendly and an inquiry form, a clearer services structure that integrates design services, and a portfolio layout that allows visitors to explore work by room and return back to the main gallery with ease. The result is a polished, modern platform that builds trust quickly, differentiates ACB in the luxury space, and supports more consistent, referral-ready growth.
The Website